PGPM-Marketing
at Indian Institute of Management Tiruchirappalli
Established: 2011 | Ownership: Public | Accreditation: AMBA
PG
Program Overview
The PGPM (MBA) at IIM Trichy offers Marketing as a major specialization in the second year. The program is designed to build strong foundations in consumer behavior, brand strategy, market research, and digital marketing. Students gain hands-on exposure through live projects, internships, and industry interactions, preparing them for roles in FMCG, consulting, e-commerce, and analytics domains.
Program Duration
Level of Education
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
Curriculum
- Financial Accounting
- Managerial Economics
- Marketing Management
- Organizational Behaviour
- Operations Management
- Business Statistics
- Corporate Finance
- Strategy Management
- Human Resource Management
- Consumer Behaviour
- Brand Management
- Sales & Distribution Management
- Digital Marketing
- Marketing Analytics
- Retail Management
- B2B Marketing
- Integrated Marketing Communications
Program Fees
Mode of Study
Admission Process
• Eligibility
-Bachelor’s degree with minimum 50% marks (45% for reserved categories)
-Valid CAT score
• Entrance Exams Accepted
• Process
-Appear for CAT exam
-Shortlisting based on CAT percentile
-WAT (Written Ability Test)
-PI (Personal Interview)
-Final selection based on composite score (CAT + academics + PI)
• Application Deadline
Not Available
Rankings
# 16 ( As per NIRF 2025 )
# 21 ( As per Fortune India 2025 )
# 13 ( As per The Week 2025 )
# 16 ( As per NIRF 2025 )
# 21 ( As per Fortune India 2025 )
# 13 ( As per The Week 2025 )
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