MBA-Marketing
at Indian Institute of Management Amritsar
Established: 2014 | Ownership: Public | Accreditation: IIM Act 2017
PG
Program Overview
The MBA (Marketing) at IIM Amritsar is part of the flagship MBA program where students can specialize through electives in marketing. The program focuses on building skills in branding, digital marketing, consumer analytics, sales strategy, and market research. It emphasizes case-based learning, live projects, and industry exposure.
Program Duration
Level of Education
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
Curriculum
- Marketing Management
- Financial Accounting
- Managerial Economics
- Organizational Behaviour
- Operations Management
- Business Statistics
- Corporate Finance
- Human Resource Management
- Business Communication
- Strategic Management
- Business Analytics
- Legal Aspects of Business
- Information Systems for Managers
- Supply Chain Management
- Consumer Behaviour
- Brand Management
- Digital Marketing
- Sales & Distribution Management
- Marketing Analytics
Program Fees
Mode of Study
Admission Process
• Eligibility
-Bachelor’s degree with minimum 50% marks (45% for reserved categories)
-Final-year students can also apply
-Valid CAT score required
• Entrance Exams Accepted
• Process
-Appear for CAT exam
-Shortlisting based on CAT percentile (~90+ for general category)
-Personal Interview (PI) round
-Final selection based on: CAT score, Academic profile, Work experience, PI performance
• Application Deadline
Not Available
Rankings
# 64 ( As per NIRF 2025 )
# 47 ( As per NIRF 2024 )
# 33 ( As per India Today 2024 )
# 33 ( As per IIRF )
# 51 ( As per NIRF2023 )
# 64 ( As per NIRF 2025 )
# 47 ( As per NIRF 2024 )
# 33 ( As per India Today 2024 )
# 33 ( As per IIRF )
# 51 ( As per NIRF2023 )
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