MBA-Marketing

No, IIM Ahmedabad offers a Post Graduate Programme in Management (PGP), which is a general MBA. Marketing is available as a specialization through elective courses in the second year.

Students can choose from electives such as: Consumer Behaviour Brand Management Marketing Research Digital Marketing Sales & Distribution Management Pricing Strategies These courses provide both theoretical and practical exposure.

IIM Ahmedabad has excellent marketing placements, with top recruiters like: FMCG companies (HUL, P&G, ITC) Consulting firms E-commerce companies Marketing roles often include Brand Manager, Product Manager, and Sales Leadership roles.

Admission includes: CAT exam score Academic performance Work experience (if any) Personal Interview & Analytical Writing Test Marketing interest is not required at entry, but can be pursued later.

Yes, students must complete a summer internship after the first year, where many opt for marketing roles. Additionally: Live projects Case studies Industry interactions are heavily integrated into the curriculum.

Key skills include: Analytical thinking Communication & storytelling Consumer insight understanding Creativity and strategy Data-driven decision making